With the farmers market just around the corner every weekend and other festivals and special events bringing people to the development on a regular basis, The Twig is a convenient stop for foot traffic in the area.īut this doesn't necessarily translate into sales as consumers have grown so accustomed to getting good deals online. It's like getting to know your dark side," laughed Maceo. "It's going to tempt me and I'm going to get to know it and make friends with it. If you only knew the power of the Dark SideĪs a bookstore manager, you would think that Maceo would be favoring the print manifestation of literature without much of a hesitation however, she said that she regularly reads on her smartphone and is willing to take a chance with the sample e-reader the store received with their new e-book provider Kobo. These books will forever hold a place on the shelves of book stores, and Maceo said that these types of books are usually very popular around the holidays. Sometimes, as with art books, photography books or even cookbooks, there are books that just don't translate all that well into an e-version. Is this sort of practice in the near future for books? In the music industry, record labels have seen the upward sales of vinyl albums, and knowing what they do about audience listening habits and mobile devices have started to include digital copies of the album along with the purchase of the hard copy. Sometimes you just can't beat a real bookĮ-books are convenient - you can load hundreds and thousands onto your e-reader and have it with you at all times - and e-readers are so light that it is not much of a burden to carry around, but what about a book that really speaks to you? A book that you would read again and again? The time it takes to actually look at what is in demand is worth the saved space in the store, space that can be filled with a smarter selection of books rather than long-shot publisher pushes. Maceo said that e-book sales have helped her to be smarter about what books to buy and how many looking at trends in e-book sales to see what people are reading and reinforcing this research by directly asking their customers what they are interested in and how they read. "It's not something that's going to help pay the rent, necessarily, but it is a niche that we can have, too," Maceo said about the relatively small percentage of sales her store generates from the e-books.Įven though the embrace of digital sales doesn't necessarily mean much of a financial boost, the influence of e-books is reflected in what customers see stocked on the shelves. The Twig's relationship with e-books began when Google Books was still Google Editions, and has turned into a great example of how independent stores can embrace new technology to adapt age-old practices and run their stores more efficiently. Though they are one of the most well known of the stores featured in these profiles, it's the way they have adapted to the modern book industry that makes them worth taking a closer look at. We welcome and appreciate your physical and/or virtual patronage.Now in their third year at the Pearl complex, The Twig Book Shop is finding solid footing in San Antonio and continues to stay visible by partnering with non-profits and having author signings in-store. Libro.fm audio, and Kobo electronic books are also available so you should have no interruptions in your reading momentum. ![]() ![]() Hard cover and soft cover books can be purchased from this website, the database for which accesses a national distributor for independent bookstores. The Texana collection makes The Twig a destination for history lovers near and far. The Twig makes books available for book clubs, schools, and conferences. The space at Pearl has become a venue for local and national poets and authors. Our name The Twig Book Shop got its inspiration from the Alexander Pope quote, “‘Tis education forms the common mind just as the twig is bent the tree’s inclined.” Currently located at the former Pearl Brewery on the Museum Reach of the Riverwalk, The Twig provides newly released books for children and adults as well as award-winning classics. The Twig Book Shop began its evolution in San Antonio in 1972.
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